Overcoming Business Challenges | Erik Halvorsen

Erik Halvorsen
3 min readJan 6, 2022


Many people have been in business for a while and feel the pressure of running a successful company. Sometimes, it’s easy to get lost in day-to-day operations and forget about addressing challenges that arise. In this article, we will discuss ways you can overcome some of the most common business challenges so you can stay ahead of your competition!

How to Overcome Business Challenges:

- If your business is struggling, try creating a solid social media marketing plan. This can help you increase visibility and attract new customers around the world! You must stay consistent with this because it takes time for followers to grow on all platforms. Plus, don’t forget about running campaigns to help you connect with current customers!

- If your business is growing too fast, it can be challenging to manage every aspect of the company. Make sure to focus on critical areas that will increase revenue and decrease expenses so you don’t risk failure down the road. You should also try identifying one area that needs improvement and making processes more efficient.

- If you are having trouble with cash flow, make sure to always keep track of your accounts receivable. You should also try implementing a solid invoicing system to help differentiate between customers who have paid for products or services and those who still owe money. It’s important not to delay payments because it can leave you in debt!

- If your is struggling to retain customers, you may want to consider implementing a customer loyalty program. This can help incentivize clients and reward their ongoing purchases! Plus, you must address any complaints immediately, so they don’t leave for good.

- If your online presence isn’t strong enough, make sure you have a website with accurate information. It’s also important to have professional photos and videos of your products or services because this can help attract new customers looking for similar options!

- If you find yourself lacking in motivation, it may be time to hire a coach or mentor. This will allow you to get frequent feedback, so you know what areas need improvement. Plus, it’s important to always motivate and challenge your employees to feel engaged in their work.

- If you lack adequate sales skills, it may be time for some training! Sales is a crucial component of any business because it helps increase revenue. You must focus on the specific goals related to increasing sales (i.e., number of deals closed per month, average deals size) so you can see progress in your company.

- If you are struggling to manage growth, try hiring more qualified employees when needed! You must work closely with each person and provide them with the correct training for their role. You should also make sure everyone is held accountable if they aren’t meeting the expected standards.

If you are struggling with your budget, make sure to track where every dollar is going! You should also try cutting costs by reducing expenses or creating a strong plan for increasing revenue. Everyone must know how much money is available and what their role will be in helping increase earnings.

Erik Halvorsen is the Chief Business & Strategy Officer at FAR Biotech. As a result of his industry experience, Erik is an often sought-after public speaker, and he has served as an advisor to various hospitals and start-ups. He is constantly looking for new ways to improve patients’ lives while changing the broader healthcare industry for the better. He has been referred to as a “translator,” in that he has the ability to speak science with businesspeople and speak business with science people.

Originally published at https://erikhalvorsen.net.



Erik Halvorsen

Erik Halvorsen lives in Houston, Texas and is the Chief Business & Strategy Officer at FAR Biotech helping expedite drug breakthroughs. http://erikhalvorsen.net